Food Retail / Hospitality

IKEA Bistro menu board redesign

In a continuation of our digital work with IKEA – Beaver Group have recently launched a revamped and re-imagined take on IKEA’s Bistro menu board creative. After a successful trial at select stores, the new creative will be rolled out to all locations.

Previous versions of the Bistro menu board range reflected a more simplistic and stark appearance with no frills – just the simple product photography and a price point.

Using the new ‘top down’ product photography, Beaver Group have retained the honest simplistic approach but introduced a street food presentation to the product as well as injecting some much needed colour into the creative.

To find out more on our work with IKEA please see our latest case study or to see our work with digital within food and retail.