IKEA Bistro menu board redesign
In a continuation of our digital work with IKEA – Beaver Group have recently launched a revamped and re-imagined take on IKEA’s Bistro menu board creative. After a successful trial at select stores, the new creative will be rolled out to all locations.
Previous versions of the Bistro menu board range reflected a more simplistic and stark appearance with no frills – just the simple product photography and a price point.
Using the new ‘top down’ product photography, Beaver Group have retained the honest simplistic approach but introduced a street food presentation to the product as well as injecting some much needed colour into the creative.