Beaver Industry Retail / Hospitality

IKEA Rug sizer nominated for two POPAI Awards

We are proud to announce we have been shortlisted in two categories at the POPAI Awards 2018 for our IKEA Rug Sizer. We are nominated for both ‘Short Run – Permanent Display’ and ‘Innovation’ categories.

The rug sizer has been deployed now to sites in the UK, Netherlands and in Austria. Located in the rug and textiles department Рthe rug sizer is an intuitive, interactive  augmented reality concept which uses a bright NEC Laser projector to project the life-sized rug dimensions on the floor in front of the customer. This is all controlled via a 22″ interactive screen running a custom developed HTML app, linked to the platform.

For more on our work with IKEA please see our Case Study.