Upper Crust


We have been proud partners with SSP Group since 2008, supporting the digital menus throughout Burger King franchise stores which they operate across transport hubs in the UK and Ireland. A number of years ago SSP Group began working on a strategy to develop and expand their digital menu estate across multiple brands. Beaver Group were delighted to be selected again as SSP Group’s preferred partner for their expanded digital retail requirements.

Amongst a multi-brand rollout, Upper Crust has seen the most focus and now has digital menus and promotion screens installed at many of its sites.

Working with SSP, our content design and strategy development has delivered a significant uplift in store performance.

Results posted by SSP Group, 20th September 2016