The latest IKEA store has opened in Exeter, featuring a huge range of display solutions for the Food and Retail teams.
Continuing the rollout seen at all the other stores in the UK and Ireland, digital menus and promotional displays are positioned throughout the store, in the Restaurant and at the Bistro. Using signage.ninja, the store are able to make immediate changes to the products on offer, while larger campaigns and product changes can also be managed for the whole country, by the IKEA service office.
Throughout the showroom there are digital displays, a video wall, projectors and interactive touch screens – designed to help inform customers about the products available.
For example, the large video wall looks like the interior of a PAX storage solution – showing how the modular furniture can be customised for each home and setting.
Like the food team, the retail displays can be updated easily with new content when needed and are all running on the signage.ninja platform. If you are in the Exeter area, be sure to pop by!
For more on our work with IKEA please see our case study.