Consistent design experience
Providing very best experience is a key element of the GRIDSERVE customer journey, and Beaver Trison have custom-designed and installed a variety of digital surfaces across the Electric Forecourt®, including digital LED roadside totems, wayfinding signage, interactive EV information and leasing points, bespoke room booking screens and online platform, wellbeing touchscreens and Customer Feedback/Survey screens.
Every digital instance uses motion graphics, coding and graphic design which has been created by the Beaver Trison studio specifically for GRIDSERVE, and this is all deployed to help customers get the very best out of each visit to the Electric Forecourt® – whether that be as a retail/leisure visit or enabling as productive a visit as possible whilst charging.
Ensuring a consistent design experience was crucial and as such Beaver Trison are also responsible for all environmental graphic design across the site. This includes the Charger design, wayfinding signage, wall and floor vinyl, brand messages and functional tactile signage.