A true omnichannel experience
The objective was to create a way for customers to view and purchase the full range of items in an interactive way, in-store. It would need to be integrated into the store design, as an integral part of the experience and not as an afterthought or add-on.
Using touch tables with a bespoke kiosk app, the aim was to provide customers with a way to view items in 4K - both interactive and to a large scale.
As well as the large touch tables, customers could also go to a variety of smaller touch displays mounted in the self-service area. These displays have the optimised Made website available for customers to purchase items, with assistance from staff who are on hand when needed.