signage.ninja software solution
All the Beaver Trison solutions run from the signage.ninja software solution and are easily adapted whenever needed by the Odeon team, for special events such as premieres and private parties.
In 2018 the Odeon Leicester Square underwent a large scale refurbishment, but internally and externally. The existing large LED displays were kept in place, with some new displays added.
There were high-bright poster displays installed to the outside of the building, showing promotions and trailers at street height for passers-by. Internally, there are a number of other solutions in place, such as a large video wall next to self-order kiosks.
Go up the escalator and you will see the impressive “Heritage Wall”. These displays are built into a mirrored wall - so they are invisible until showing content. What they show is a collection of videos and photos from the history of this iconic cinema.